The Internet threatens final confirmation of Adorno and Horkheimer’s dictum that the culture industry allows the “freedom to choose what is always the same.” Champions of online life promised a utopia of infinite availability: a “long tail” of perpetually in-stock products would revive interest in non-mainstream culture. One need not have read Astra Taylor and other critics to sense that this utopia has been slow in arriving. Culture appears more monolithic than ever, with a few gigantic corporations—Google, Apple, Facebook, Amazon—presiding over unprecedented monopolies. Internet discourse has become tighter, more coercive. Search engines guide you away from peculiar words. (“Did you mean … ?”) Headlines have an authoritarian bark (“This Map of Planes in the Air Right Now Will Blow Your Mind”). “Most Read” lists at the top of Web sites imply that you should read the same stories everyone else is reading. Technology conspires with populism to create an ideologically vacant dictatorship of likes.